Hi! I’m Emma, the creative force and chief magnet enthusiast behind Little Magnet Co.

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This delightful adventure began when I found myself on a quest for the perfect poetry magnets here in Australia—only to discover they didn’t exist! Ordering them from overseas felt like trying to buy a unicorn (and let’s be honest, who has that kind of budget?). So, I thought, "Why not whip up my own?" And voilà! Little Magnet Co. was born, specializing in whimsical magnetic poetry sets and fabulous expansion packs that let you unleash your inner wordsmith (or cheeky poet, if that’s more your vibe).

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In 2021, I channeled my inner night owl, spending countless hours outside my full-time job bringing these ideas to life. After what felt like an eternity of trial and error (seriously, my cats are convinced I’ve lost the plot), I’m so proud of the gorgeous, high-quality sets we’ve created. The love and support have been incredible—check out the glowing reviews on our Etsy shop; they’re sweeter than a box of chocolates!

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Since then, we’ve sold over 5,000 magnet packs, and I’m still juggling my full-time job while moonlighting as a magnet mogul. Little Magnet Co. is based in sunny Brisbane, Australia. If you’re local, you might spot me at a market proudly showing off my magnets. For those of you farther away, I’m happy to say we ship worldwide!

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Of course, I couldn’t do this without my fabulous assistants—my cats, Muffin and Felix. They’re my adorable sidekicks, offering moral support (mostly in the form of cozy naps on my keyboard). Together, we’re always dreaming up new expansion packs, so be sure to check back often for our latest creations!

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Thanks a million for your amazing support—I can’t wait to send a little magnet magic your way!